Digital Marketing Guides

PPC & SEO Resources, Tips and Guides for Small to Medium Businesses

We'll regularly publish easy to grasp articles to help you with your digital marketing. We share from our experience marketing businesses in real estate, commercial property, residential lettings, eCommerce and online products. We hope these articles will help you rank your website better, increase traffic and conversions and make better digital marketing decisions. If you'd like us to cover more topics, let us know we'll schedule those in. 
October 24, 2021
Do Google Ads Work?

If you’ve found this post, chances are that you’ve tried Google Ads and didn’t quite get the results you were hoping for. While the concept behind Google Ads sounds incredibly solid, the reality for many businesses isn’t always so. Google Ads can lose you money. But why do some succeed and others fail? And are […]

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October 15, 2021
How to Measure Performance in PPC Campaigns

Traditional marketing was notoriously hard to measure. Advertisers spent large budgets on print or TV ads and had little way of assessing their investment. Did it generate a good profit or just burn cash? A client of mine who built his empire in the 90s used to call it “Waving the flag”. You had to […]

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September 24, 2021
Why are Google Ads Showing to People Outside of Your Target Locations?

We all know Google Ads is a powerful channel for driving more leads, sales and high-quality traffic. Then why does sometimes waste money without showing much return? There are many nuances to the system and both beginners and advanced users can easily pick the wrong settings. One such pitfall is the location settings. Many have […]

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September 19, 2021
How Long Till I See Results from Google Ads?

Clients often ask me “How long till we see results from Google Ads campaigns?”. Google Ads traffic is almost instantaneous. Your ads will usually appear within a few hours after your campaigns are published. But the real question is how long until you start generating leads and sales from PPC campaigns. From experience, great results […]

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September 10, 2021
How Much Does PPC Cost?

“How much will running PPC campaigns cost me?” I hear the question again and again. It’s a very legitimate question to ask and I am going to attempt to answer it the best that I can. In this article, I will focus on management fees. These are different to the budget you need to pay […]

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August 26, 2021
How To Improve Digital Marketing for Property Businesses

Many property companies and real estate agents operate profitably with poor digital marketing or without it at all. Ironically, because the industry has generally high profits, issues can persist for years without grabbing the attention of business owners and marketing managers. What’s more, the availability of other channels, such as third party aggregator sites like […]

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July 26, 2021
What are Google Ads Campaign Experiments and Why Use Them?

When you’re managing large Google Ads accounts any technique that can help maintain clarity and stay on top of performance is very welcome. Google Ads campaign experiments are a great tool for optimising account performance while keeping a clear account structure. But what are campaign experiments and how should you use them? I’ve written this […]

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July 7, 2021
How to Use Ad Extensions in Google Ads

As their name suggests, Google Ad extensions extend your ads with additional information. There are several reasons to add extensions to your search campaigns. More space in the search results = More chances of your ad being seen Extensions typically increase CTRs (click-through rates) More space to add information about your product There are a […]

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June 22, 2021
10 Tips for Better Google Ads Performance

In this article, I’ll share some simple tips on how to improve your Google Ads campaign performance, lower your costs and increase your conversions. If you’re new to Google Ads there should be some easy wins for you. If you’re an advanced user and have topics you’d like to read about, drop me an email […]

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May 25, 2021
Are Your Google Ads Converting? 6 Easy Steps to Improve Campaign Performance

The promise of Google ads is so powerful. After all, we all want to appear at the top of Google every time someone searches for a product that we have to offer. So why is your Google Ads account not delivering conversion as promised? Are you doing something wrong or is the promise just overinflated? […]

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