Digital Marketing Guides

PPC & SEO Resources, Tips and Guides for Small to Medium Businesses

We'll regularly publish easy to grasp articles to help you with your digital marketing. We share from our experience marketing businesses in real estate, commercial property, residential lettings, eCommerce and online products. We hope these articles will help you rank your website better, increase traffic and conversions and make better digital marketing decisions. If you'd like us to cover more topics, let us know we'll schedule those in. 
March 4, 2022
What’s the Point of Brand Campaigns in Google Ads? 

Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]

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February 10, 2022
Asset Group Performance & Search Term Reports in Performance Max

How much of a black box are Performance Max campaigns and can we optimise them at all? In this short article, I’ll share some useful reports and how to find out what’s happening inside Google Ads’ new flagship campaign type. Read on to find where to view asset group performance and search term reports in […]

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November 9, 2021
How To Write Google Ad Copy for Real Estate

When most people write ad copy for real estate, they usually think of their product. They might be trying to sell or rent an apartment or a house. It’s tempting to write your Google Ads about the properties themselves but often this will be the wrong approach. In this blog post, I’ll go over some […]

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October 29, 2021
How do Google Ads for Estate Agents Work?

If you want to generate leads for your estate agency then PPC, and Google Ads, in particular, should be high on your list. But how do Google Ads for estate agents work and will they deliver results? Google Ads have been around since the dawn of digital marketing. In this post, I'll give you the […]

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October 26, 2021
Google Ads vs. Facebook Ads for Estate Agent Marketing

Estate agents have more stakeholders than the average business. The typical agent needs to generate different lead types to sustain and grow their business. To generate property leads, you need a solid understanding of PPC and of the property market. If you’re considering Facebook Ads and Google Ads for estate agents’ marketing, I’ve written this […]

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October 24, 2021
Do Google Ads Work?

If you’ve found this post, chances are that you’ve tried Google Ads and didn’t quite get the results you were hoping for. While the concept behind Google Ads sounds incredibly solid, the reality for many businesses isn’t always so. Google Ads can lose you money. But why do some succeed and others fail? And are […]

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October 15, 2021
How to Measure Performance in PPC Campaigns

Traditional marketing was notoriously hard to measure. Advertisers spent large budgets on print or TV ads and had little way of assessing their investment. Did it generate a good profit or just burn cash? A client of mine who built his empire in the 90s used to call it “Waving the flag”. You had to […]

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September 24, 2021
Why are Google Ads Showing to People Outside of Your Target Locations?

We all know Google Ads is a powerful channel for driving more leads, sales and high-quality traffic. Then why does sometimes waste money without showing much return? There are many nuances to the system and both beginners and advanced users can easily pick the wrong settings. One such pitfall is the location settings. Many have […]

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September 19, 2021
How Long Till I See Results from Google Ads?

Clients often ask me “How long till we see results from Google Ads campaigns?”. Google Ads traffic is almost instantaneous. Your ads will usually appear within a few hours after your campaigns are published. But the real question is how long until you start generating leads and sales from PPC campaigns. From experience, great results […]

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September 10, 2021
How Much Does PPC Cost?

“How much will running PPC campaigns cost me?” I hear the question again and again. It’s a very legitimate question to ask and I am going to attempt to answer it the best that I can. In this article, I will focus on management fees. These are different to the budget you need to pay […]

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