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Meet the Team

Odi Caspi - Founder

Overseeing all client accounts, strategy, PPC, SEO, analytics & more.

Zula Rabikowska

Content & social creator.

Content marketing and research

Tal Guzman Ph.D

In-depth research & content.
Joe

Joe B.

Wordsmith extraordinaire. SEO content writer.
David Ross, digital marketer and web developer

David Ross

Developer and technical magician.

Born out of a  need

Nothing disciplines you like putting your own money on marketing for your own business. Every penny counts, every failure hurts and success tastes sweet. 

If you run a business, chances are that you’ve had similar experiences. 

I set up EffectiveMarketing after years of running my own ventures. I also worked as an in house marketer. I often felt frustrated that the agencies and freelance marketers I used weren’t as involved or proactive as I wanted them to be. For me, every campaign meant the earth, but for them, I was just another account. 
EffectiveMarketing was set up to offer a different experience. We want to make a huge difference to every client we take on. We want to understand every business we work with and do whatever it takes to deliver great results.


Faith Nyamande

Communications, SEO, PPC & content
Content marketing UK

Odi Caspi - Founder

Strategy, PPC, SEO, Analytics and more.
London based PPC and SEO

Zula Rabikowska

Content & Social creator.

Effective marketing London Agency team

Tal Guzman Ph.D

Research, words and editing.
Content marketing and research
Google ads agency UK

Our Story

Nothing disciplined me like running my own business and paying for marketing. Every penny counted, every failure hurt and success tasted sweet. 

If you run a business, chances are that you’ve had similar experiences. 

I set up EffectiveMarketing.UK with years of experience marketing my own business. I then worked in marketing specialising in PPC. I felt frustrated with agencies that weren’t as involved or proactive as I wanted them to be. For me, every campaign meant the earth, but for them, I was just another account. 
EffectiveMarketing was set up to offer a different experience. We want to make a huge difference to every client. We want to understand every business and do whatever it takes to deliver the best results.

Our approach is personal. This means we only take on businesses that are a good fit. There's no point in wasting time and money unless we can deliver great results.
We specialise in PPC and SEO content for lead generation. We also make landing pages and websites that generate more conversions. 

We don't tie you into long-term commitments, but we’ll be fully committed to you.

If we sound like a good fit for your business, get in touch and discover how your enquiries and sales can grow. 


Odi Caspi - Founder
SEO agency UK
PPC Agency UK
Our approach is personal, but it isn’t scalable. We can only provide such dedication to a limited amount of clients. Since our capacity is limited we research every client before we take them on board. This isn’t because we’re snubs. The process ensures that we’re a good fit and that we can deliver the results you need. If the fit isn't right, we'd still give you a ton of insights and advice. 

We specialise in working with SME’s that have a healthy turnover but don’t have the marketing resources in house. We’re multidisciplinary digital marketers, we see the big picture and work on the fine details. We’re honest and don't hide behind jargon and meaningless stats. We won’t tie you into long term commitments to us, but we’ll be fully committed to you.

We build long-lasting partnerships based on performance and client satisfaction. If you’re considering digital marketing for your business be sure to make use of our free digital marketing consultation. We look forward to hearing from you. 

Odi Caspi - Founder
EffectiveMarketing.UK 

Meet the team

Digital Marketing Case Studies

We've Worked With

Join Us 

We're always looking for talented digital marketers, designer, content writers, SEOs and developers. If you'd like to work with a close knit team of passionate marketers then send us a message with some info about your skills and quirks.
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