Digital Marketing Guides

PPC & SEO Resources, Tips and Guides for Small to Medium Businesses

We'll regularly publish easy to grasp articles to help you with your digital marketing. We share from our experience marketing businesses in real estate, commercial property, residential lettings, eCommerce and online products. We hope these articles will help you rank your website better, increase traffic and conversions and make better digital marketing decisions. If you'd like us to cover more topics, let us know we'll schedule those in. 
September 24, 2021
Why are Google Ads Showing to People Outside of Your Target Locations?

We all know Google Ads is a powerful channel for driving more leads, sales and high-quality traffic. Then why does PPC sometimes waste money without showing much return? There are many nuances to the system and both beginners and advanced users can easily use the wrong settings. One such pitfall is the location settings. Many […]

Read More
September 19, 2021
How Long Till I See Results from Google Ads?

Clients often ask me “How long till we see results from Google Ads campaigns?”. Google Ads traffic is almost instantaneous. Your ads will usually appear within a few hours after your campaigns are published. But the real question is how long until you start generating leads and sales from PPC campaigns. From experience, great results […]

Read More
September 10, 2021
How Much Does PPC Cost?

“How much will running PPC campaigns cost me?” I hear the question again and again. It’s a very legitimate question to ask and I am going to attempt to answer it the best that I can. In this article, I will focus on management fees. These are different to the budget you need to pay […]

Read More
August 26, 2021
How To Improve Digital Marketing for a Property Business

Many property companies and real estate agents operate profitably with poor digital marketing or without it at all. Ironically, because the industry has generally high profits, issues can persist for years without grabbing the attention of business owners and marketing managers. What’s more, the availability of other channels, such as third party aggregator sites like […]

Read More
July 26, 2021
What are Google Ads Custom Campaign Experiments and Why Use Them? [Updated]

When you’re managing large Google Ads accounts any technique that can help maintain clarity and stay on top of performance is very welcome. Google Ads campaign experiments are a great tool for optimising account performance while keeping a clear account structure. But what are campaign experiments and how should you use them? I’ve written this […]

Read More
July 7, 2021
How to Use Ad Extensions in Google Ads

As their name suggests, Google Ad extensions extend your ads with additional information. There are several reasons to add extensions to your search campaigns. More space in the search results = More chances of your ad being seen Extensions typically increase CTRs (click-through rates) More space to add information about your product There are a […]

Read More
June 22, 2021
10 Tips for Better Google Ads Performance

In this article, I’ll share some simple tips on how to improve your Google Ads campaign performance, lower your costs and increase your conversions. If you’re new to Google Ads there should be some easy wins for you. If you’re an advanced user and have topics you’d like to read about, drop me an email […]

Read More
May 25, 2021
Are Your Google Ads Converting? 6 Easy Steps to Improve Campaign Performance

The promise of Google ads is so powerful. After all, we all want to appear at the top of Google every time someone searches for a product that we have to offer. So why is your Google Ads account not delivering conversion as promised? Are you doing something wrong or is the promise just overinflated? […]

Read More
May 14, 2021
How to Research PPC Keywords for Rental Properties 

Today, I’m going to share some simple tips for researching keywords for your PPC campaigns, with the aim of getting more leads for property rental companies. This post could be useful for you if you work for an estate agent, a property management company or a private landlord. Read on to discover how I approach […]

Read More
April 23, 2021
How To Measure Lead Form Submissions with Google Ads

If you’re new to Google Ads or if you’ve been using the platform for a while, you’re probably aware of the power and complexity of the platform. There’s no doubt that well managed Google search campaigns can have a massive impact on your business, but they can also get expensive quite quickly. Without clear measurement […]

Read More