Today, I’m going to share some simple tips for researching keywords for your PPC campaigns, with the aim of getting more leads for property rental companies. This post could be useful for you if you work for an estate agent, a property management company or a private landlord. Read on to discover how I approach […]
If you’re new to Google Ads or if you’ve been using the platform for a while, you’re probably aware of the power and complexity of the platform. There’s no doubt that well managed Google search campaigns can have a massive impact on your business, but they can also get expensive quickly. Without clear measurement and […]
Site speed, which is how quickly browsers can load pages on a website, is important but often forgotten. Website load times affect conversion rate, user experience and SEO rankings. If you have a slow website then that will typically increase your website’s bounce rate (i.e. the percentage of website visitors that leave your site after […]
Whether you’re new to marketing or have been in the game for a while now, it can sometimes feel like the industry has its own language. From abbreviations like “CPC” to frequently used terms like “brand image”. It’s a literary minefield. We’ve compiled some important terminology to help you learn the lingo. A good understanding […]
Few things in life are free, but a Google-my-business listing is. It can be one hell of a performance booster for your local SEO rankings. Appearing on search engines' results pages is key to driving organic traffic and customers to your business. If you have a local business with a physical address, you’ll want to […]
