Digital Marketing Services

Digital marketing services for small business UK

Digital 
Marketing
Services

Digital Marketing Strategy

Strategy and planning is at the heart of all our work. We apply this approach when setting up PPC campaigns or sitting to brief a piece of content for SEO. 

Before deciding on actions we learn and understand your business. We form a plan and integrate it with you current channels. The results are long term marketing systems that continue to deliver over time. 

PPC

Everybody wants to appear 1st on Google and you can pay to be there. PPC is incredibly targeted and works well for many businesses. Google search ads offer a  but not for all. Will it work for you? 

This usually depends on how fierce the competition is, what are the costs per click and how well your website converts (how many visits per sale/ enquiry). 

We can evaluate costs and help you find smart ways to beat the competition. Sometimes, you need to find smart ways of reaching your audience efficiently, like targeting informational searches at lower cost per click. 

PPC, and Google Ads in particular, are great drivers of targeted traffic to your site

SEO Content

SEO has come a long way since it's early days and works hand in hand with providing great content and user experience. While it does take time to reap the rewards, your SEO ranking and content become an an asset and continue delivering over time

SEO and content can work wonders where cost per click is high and searches are very specific. You can drill down to niche problems your potential customers might be facing and might them higher and lower stages of the funnel. 

Analytics and Conversion Tracking

Digital marketing activities are worth little if they cannot be measured. We integrate Google analytics, Google Tag Manager, Google Ads conversions and Facebook goals with all our marketing activities. Looking at the data we can we can make informed decisions to improve your campaigns and increase your ROI. 

- Did visitors fill a form? 
- Did they view certain content? 
How long did they stay on the site? 
- Have they made a purchase?
- What demographics should you focus the budget on?
- Are mobile visitors less likely to convert?

We use analytics to continually improve performance. We also share our detailed reports with you. 

Web Design & Development

Custom built websites with ultra fast load times. 
Your website should truly speak for your brand. It is usually the most important digital touchpoint for new clients. This is your opportunity to make a lasting impression, cut through the noise and build familiarity. It also has to be clear, load fast on all devices, convert well, factor in SEO and be easy to update and grow. We factor all of these elements in when we design a new website.
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