Digital Marketing Services

Digital marketing services for small business UK

Digital 
Marketing
Services

Digital Marketing Strategy

Strategy should be at the heart of all marketing activities. We apply a strategic approach when designing a web pages, setting up PPC campaigns or writing a piece of content for SEO. Before deciding on your marketing actions, it's important to understand your business, customers and market. A good digital marketing strategy will usually involve several channels at various customer touch points. It's important to look at everything and form a rounded holistic approach to achieve your goals. 

PPC

Everybody wants to appear 1st on Google and you can pay to get there right away. PPC is incredibly targeted and works well for many businesses, but not for all. Will it work for you? 

This usually depends on how fierce the competition is, what are the costs per click and how well your website converts (how many visits per sale/ enquiry). 

With some research we can evaluate if it will work for you and at what cost. Newly introduced targeting methods give PPC capabilities that go beyond search and can help you get the most out of your ad budget.

SEO

SEO has come a long way since it's early days and works hand in hand with providing great content and user experience. It can take time to achieve results but when you do they are yours to keep for a while. Your SEO rankings become an asset.

SEO and content can work wonders where cost per click is high and searches are very specific. 

We integrate an SEO strategy in most client's digital marketing plan.

Content Marketing

Everyone is a published today and with good reason. Thoroughly researched content around topics that matter to your audience will build a reputation and get you shown on search results. This is the main engine that drives  SEO. Content marketing is time consuming and can take time to master. We research, brief, write and optimise content for websites that is SEO optimised and appeals to both humans and robots (search engines) alike. 

Analytics and Conversion Tracking

Digital marketing activities are worth little if they cannot be measured. We integrate Google analytics, Google Ads conversions and Facebook goals with all our marketing activities. Looking at real data we can we can make informed decisions on how to improve your campaigns and where to invest your valuable marketing budget. 

- Did visitors fill a form? 
- Did they view certain content? 
How long did they stay on the site? 
- Have they made a purchase?
- What age groups cost the least to sell to?
- Are mobile visitors less likely to convert?

We use analytics data to review and improve our work and share our reports with you with as much, or as little detail as you find useful. 

Web Design & Development

Custom built websites with ultra fast load times. 
Your website should truly speak for your brand. It is usually the most important digital touchpoint for new clients. This is your opportunity to make a lasting impression, cut through the noise and build familiarity. It also has to be clear, load fast on all devices, convert well, factor in SEO and be easy to update and grow. We factor all of these elements in when we design a new website.
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