hello@effectivemarketing.uk02071838904

Tag: Marketing Mix

August 23, 2024
Broad Match Keywords - Are They Good or Bad for Performance?

Broad match keywords are a lot like Marmite. Some PPC marketers love them and rave about great results. Others sneer at their mention, and give examples of low quality search terms and wasted clicks and budgets. How is it possible that two such polarised opinions exist for the same PPC tactic? Could the broad lovers […]

Read More
July 18, 2024
Balancing Return on Ad spend with Revenue Growth in Google Ads

Balancing Return on Ad Spend with Revenue Growth in Google Ads We all want more. More revenue, more profit, more awareness and more visibility. If you are running performance marketing campaigns, you will know that more of one thing often means less of the other. So what should you be focusing on the most, and […]

Read More
March 2, 2023
How to Cap high CPCs while using Automated Bidding in Google Ads

The world of Google Ads managers is divided in two. Those who swear by manual bidding, and those who happily use automation. I belong to the later camp. Sure, I’ll use manual bidding in certain situations, but an automated bidding strategy with solid conversion tracking is hard to beat. But while I’m an automation friendly […]

Read More
January 31, 2023
Is Performance Max Good for Lead Generation?

There’s so much talk about PMAX in the Google Ads world, but is it any good for lead generation? Is the algorithm smarter? Performance Max have a “secret formula” that could make it more effective than other campaign types? I want to share an honest opinion from my own personal experience using Performance Max for […]

Read More
December 1, 2022
The Added Value of Google Ads a Specialist to Business Performance

Working with many different businesses an experienced Google Ads consultant will usually have a unique perspective her or she can bring on board. I often find that the input outside of Google Ads is where the biggest opportunities lay. I believe that an experienced Google Ads specialist will have a unique set of skills and […]

Read More
March 4, 2022
What’s the Point of Brand Campaigns in Google Ads? 

Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]

Read More
February 10, 2022
Asset Group Performance & Search Term Reports in Performance Max (Updated 2024)

How much of a black box are Performance Max campaigns and can we optimise them at all? In this short article, I’ll share some useful reports and how to find out what’s happening inside Google Ads’ new flagship campaign type. Read on to find where to view asset group performance and search term reports in […]

Read More
November 9, 2021
How To Write Google Ad Copy for Real Estate

When most people write ad copy for real estate, they usually think of their product. They might be trying to sell or rent an apartment or a house. It’s tempting to write your Google Ads about the properties themselves but often this will be the wrong approach. In this blog post, I’ll go over some […]

Read More
October 29, 2021
How do Google Ads for Estate Agents Work?

If you want to generate leads for your estate agency then PPC, and Google Ads, in particular, should be high on your list. But how do Google Ads for estate agents work and will they deliver results? Google Ads have been around since the dawn of digital marketing. In this post, I'll give you the […]

Read More
October 26, 2021
Google Ads vs. Facebook Ads for Estate Agent Marketing

Estate agents have more stakeholders than the average business. The typical agent needs to generate different lead types to sustain and grow their business. To generate property leads, you need a solid understanding of PPC and of the property market. If you’re considering Facebook Ads and Google Ads for estate agents’ marketing, I’ve written this […]

Read More
1 2 3
home