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Tag: Marketing Definitions

March 2, 2023
How to Cap high CPCs while using Automated Bidding in Google Ads

The world of Google Ads managers is divided into two. Those who swear by manual bidding, and those who happily use automation. I belong to the later camp. Sure, I’ll use manual bidding in certain situations, but an automated bidding strategy with solid conversion tracking is hard to beat. But while I’m an automation friendly […]

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January 31, 2023
Is Performance Max Good for Lead Generation?

There’s so much talk about PMAX but is it any good for lead generation? Is the algorithm smarter? Performance Max have a “secret formula” that could make it more effective than other campaign types? I want to share an honest opinion from my own personal experience using Performance Max for lead generation. There is a […]

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December 1, 2022
Added Value of Google Ads a Specialist to Business Performance

Working with different businesses an experienced Google Ads consultant will usually have a unique perspective her or she can bring on board. I often find that the input outside of Google Ads is where the biggest opportunities lay. I believe that an experienced Google Ads specialist will have a unique set of skills and sensitivities […]

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March 4, 2022
What’s the Point of Brand Campaigns in Google Ads? 

Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]

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February 10, 2022
Asset Group Performance & Search Term Reports in Performance Max (Updated 2024)

How much of a black box are Performance Max campaigns and can we optimise them at all? In this short article, I’ll share some useful reports and how to find out what’s happening inside Google Ads’ new flagship campaign type. Read on to find where to view asset group performance and search term reports in […]

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November 9, 2021
How To Write Google Ad Copy for Real Estate

When most people write ad copy for real estate, they usually think of their product. They might be trying to sell or rent an apartment or a house. It’s tempting to write your Google Ads about the properties themselves but often this will be the wrong approach. In this blog post, I’ll go over some […]

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October 29, 2021
How do Google Ads for Estate Agents Work?

If you want to generate leads for your estate agency then PPC, and Google Ads, in particular, should be high on your list. But how do Google Ads for estate agents work and will they deliver results? Google Ads have been around since the dawn of digital marketing. In this post, I'll give you the […]

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October 26, 2021
Google Ads vs. Facebook Ads for Estate Agent Marketing

Estate agents have more stakeholders than the average business. The typical agent needs to generate different lead types to sustain and grow their business. To generate property leads, you need a solid understanding of PPC and of the property market. If you’re considering Facebook Ads and Google Ads for estate agents’ marketing, I’ve written this […]

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October 24, 2021
Do Google Ads Work?

If you’ve found this post, chances are that you’ve tried Google Ads and didn’t quite get the results you were hoping for. While the concept behind Google Ads sounds incredibly solid, the reality for many businesses isn’t always so. Google Ads can lose you money. But why do some succeed and others fail? And are […]

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October 15, 2021
How to Measure Performance in PPC Campaigns

Traditional marketing was notoriously hard to measure. Advertisers spent large budgets on print or TV ads and had little way of assessing their investment. Did it generate a good profit or just burn cash? A client of mine who built his empire in the 90s used to call it “Waving the flag”. You had to […]

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