Tag: Digital Marketing

December 10, 2024
Google Standard Shopping vs. Performance Max

I'm going to take a WILD guess about you: You work for an ecommerce brand, you’re running Google Ads, or paying someone to manage it for you but you’re not sure if it' better to use Performance Max or Standard Shopping campaigns. Have I impressed you with my mind reading abilities? (I hope so…) The […]

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December 7, 2024
Should you Advertise all Your Products in Google Ads or Only Some?

If you’re marketing an ecommerce brand with Google Ads, the biggest challenge you’re probably facing is how to increase sales volume without compromising efficiency. Can you grow sales and maintain the cost per conversion and return on ad spend? That is the million dollar question. Literally. You’ve probably also head of the Pareto principle. It […]

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November 14, 2024
Is Google Spiking Your Costs per Click? Discover Surprisingly High CPCs

Nobody likes a high cost per click (unless they’re a Google shareholder). High CPCs mean more spend, less clicks, less conversions and generally worse performance in. Sure, some clicks will naturally be more expensive than others and some industries have exceptionally high CPCs. But if you’re expecting clicks at a certain cost, then how come […]

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October 25, 2024
Google Ads Key Metrics Explained

If you're trying to make sense of Google Ads but you're not sure what all the metrics mean we’ve got you covered. This article will take you through the most important basic metrics in Google Ads. You'll be able to review campaigns, keywords and ads and understand performance. If you're relatively new to Google ads or […]

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August 23, 2024
Broad Match Keywords - Are They Good or Bad for Performance?

Broad match keywords are a lot like Marmite. Some PPC marketers love them and rave about great results. Others sneer at their mention, and give examples of low quality search terms and wasted clicks and budgets. How is it possible that two such polarised opinions exist for the same PPC tactic? Could the broad lovers […]

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July 18, 2024
Balancing Return on Ad spend with Revenue Growth in Google Ads

We all want more. More revenue, more profit, more awareness and more visibility. If you are running performance marketing campaigns, you will know that more of one thing often means less of the other. So what should you be focusing on the most, and how should you direct your Google Ads manager to stir your […]

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March 2, 2023
How to Cap high CPCs while using Automated Bidding in Google Ads

The world of Google Ads managers is divided in two. Those who swear by manual bidding, and those who happily use automation. I belong to the later camp. Sure, I’ll use manual bidding in certain situations, but an automated bidding strategy with solid conversion tracking is hard to beat. But while I’m an automation friendly […]

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January 31, 2023
Is Performance Max Good for Lead Generation?

There’s so much talk about PMAX in the Google Ads world, but is it any good for lead generation? Is the algorithm smarter? Performance Max have a “secret formula” that could make it more effective than other campaign types? I want to share an honest opinion from my own personal experience using Performance Max for […]

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December 1, 2022
The Added Value of Google Ads a Specialist to Business Performance

Working with many different businesses an experienced Google Ads consultant will usually have a unique perspective her or she can bring on board. I often find that the input outside of Google Ads is where the biggest opportunities lay. I believe that an experienced Google Ads specialist will have a unique set of skills and […]

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March 4, 2022
What’s the Point of Brand Campaigns in Google Ads? 

Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]

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