Broad match keywords are a lot like Marmite. Some PPC marketers love them and rave about great results. Others sneer at their mention, and give examples of low quality search terms and wasted clicks and budgets. How is it possible that two such polarised opinions exist for the same PPC tactic? Could the broad lovers […]
Balancing Return on Ad Spend with Revenue Growth in Google Ads We all want more. More revenue, more profit, more awareness and more visibility. If you are running performance marketing campaigns, you will know that more of one thing often means less of the other. So what should you be focusing on the most, and […]
The world of Google Ads managers is divided in two. Those who swear by manual bidding, and those who happily use automation. I belong to the later camp. Sure, I’ll use manual bidding in certain situations, but an automated bidding strategy with solid conversion tracking is hard to beat. But while I’m an automation friendly […]
There’s so much talk about PMAX in the Google Ads world, but is it any good for lead generation? Is the algorithm smarter? Performance Max have a “secret formula” that could make it more effective than other campaign types? I want to share an honest opinion from my own personal experience using Performance Max for […]
Working with many different businesses an experienced Google Ads consultant will usually have a unique perspective her or she can bring on board. I often find that the input outside of Google Ads is where the biggest opportunities lay. I believe that an experienced Google Ads specialist will have a unique set of skills and […]
Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]
How much of a black box are Performance Max campaigns and can we optimise them at all? In this short article, I’ll share some useful reports and how to find out what’s happening inside Google Ads’ new flagship campaign type. Read on to find where to view asset group performance and search term reports in […]
When most people write ad copy for real estate, they usually think of their product. They might be trying to sell or rent an apartment or a house. It’s tempting to write your Google Ads about the properties themselves but often this will be the wrong approach. In this blog post, I’ll go over some […]
If you want to generate leads for your estate agency then PPC, and Google Ads, in particular, should be high on your list. But how do Google Ads for estate agents work and will they deliver results? Google Ads have been around since the dawn of digital marketing. In this post, I'll give you the […]
Estate agents have more stakeholders than the average business. The typical agent needs to generate different lead types to sustain and grow their business. To generate property leads, you need a solid understanding of PPC and of the property market. If you’re considering Facebook Ads and Google Ads for estate agents’ marketing, I’ve written this […]
