Effective marketing logo transparent

Generate Leads with Google Ads

Generate Enquiries with PPC Campaigns

Our Google Ads Services

  • Paid Search Campaigns
  • Demand Gen & Display
  • Youtube video campaigns
  • Google Ads audits
  • Google Ads account setup
  • Conversion Tracking & Analytics
  • Fully managed lead generation PPC campaigns
  • Google Ads training
  • Custom reporting dashboards
  • Superb service & quick communication
  • Hassle-free monthly agreements

Contact the Google Ads Specialists

15-30 minutes consultation with no obligation. We'll hear about your goals, offer advice and assess if and how can help.
Book Now
Contact Form 1

Google Ads Pros in Lead Generation

We specialise in performance marketing for business who need enquires.  We measure and optimise campaigns for phone calls, email enquires and form submissions. Get in touch for a free discovery call.

What You'll Get

High relevance visitors to your site who are interested in your services. We'll optimise your accounts for maximum lead numbers and quality.

How It Works

We research each client's business throughly and build targeted campaigns to find more customers. We'll set up tracking, research keywords, past performance and competitors and discuss out plan with you for more input. 

Do Google Ads Campaigns Always Work?

Google Ads are a great fit for many businesses but they're not for everyone.  We'll conduct some initial research to find out how your business can benefit from running PPC campaigns. Believe it or not, but we don't always recommend running campaigns and will often refer clients to other suppliers if we don't think we're a good fit. 

Use our free discovery call to learn more about opportunities with PPC campaigns.

OK, It Sounds Good But How Much Will It Cost?

PPC management fees start from £1000 per month +VAT (VAT is only applicable for UK businesses). Ad platform costs are separate. If you're not sure how much you should be spending, we can advise on suitable PPC budgets.  

Google Ads consultant in London

PPC Services

Full PPC Management
from £1000 Per Month
PPC Account Audits
from £800
PPC Training
from £300
One-Off Consulting from £300
*Prices exclude VAT
"We have been working with Odi and the team for several years now and have had amazing results with our advertising. We've seen a huge increase in enquiries and reduced costs per lead. They have been proactive with their approach and advising on strategy and direction. Their service and dedication is unparalleled and I would highly recommend them to anyone"
Danny Golberg
Director, Brandenbergh Management

We've Worked With

Working with a PPC Agency FAQs

Most of our clients saw results within 3-4 weeks. It’ll usually take longer in accounts with little prior data. We can discuss expectations after we take an initial (free) look at your account.
Our work agreements are monthly rolling. You’re free to leave with one month notice at any point. The only thing keeping our clients with us is our service and results.
Our PPC management fees start from £1000 + 20% VAT. If your business is based outside the UK and EU VAT isn't charged. 

We’ll be able to quote after we've spent a bit of time understanding your business and reviewing your Google Ads and analytics accounts.   

You'll receive a plan with a quote as well as context on the work and outcomes for your business.
There are many reasons why companies experience poor performance with Google Ads. Some of the reasons could be outside Google Ads itself, for example the website, landing pages or the product isn’t a good fit.

Other reasons could be poor campaign management, structure, wrong practices and a variety of settings and choices that need improvement.

We’re brutally honest with new clients. We’ll spend our own time reviewing your account so we can give you an honest evaluation. This is part of our proposal process. We might highlight issues beyond Google Ads and recommend solution. We'll hopefully discover good opportunities in your account to improve performance significantly.

We recommend the free introductory call to go over your specific situation and learn more. You’ll can expect some good advice before any commitment.
Your spend should depend on goals, the CPCs (costs per click) in your industry and the average cost per conversion. It also depends on your cashflow of course.

If you’re not sure how much you should be spending, we’ll be happy to help you come up with a plan and some key metrics to track results. Once campaigns are running correctly, ad spend translates itself to revenue for the business.  

It’s often a matter of finding the right balance to allow growth without breaking the bank.
Generally speaking, we work with accounts spending from £5K to over £100K per month. Smaller budgets are possible, but might lack a high return without the volume.

Our PPC work can be split into lead generation and ecommerce PPC management.

Lead generation with Google Ads is for businesses who want website enquiries. The desired outcomes from campaigns would be form submissions, phone calls, email enquiries and signups. All these interactions can be tracked.

Ecommerce PPC involves online sales and product feeds. We focus on data feed management and optimisation for Google Ads, Shopping campaigns, Performance Max and dynamic remarketing to drive more sales.
No! Account managers usually work as a buffer between clients and the experts who manage the accounts. This is great for agency scaling but it’s not so great for the clients.

We believe in direct communication for better alignment. We prefer to manage fewer clients and deliver better services and results.
We’ll be glad to answer. Simply email us on  hello@EffectiveMarketing.uk

Get in Touch with the PPC Specialists

Request Info / Ask a Question

Get a quote for PPC services, ask us a question and book a free discovery call.

odi@effectivemarketing.uk

020 7183 8904

Contact Form 1
homechevron-down