I'm a Dad of two, a former musician turned photographer turned digital marketer! I'm based in London and work with UK and international businesses.
I started with Google Ads (called Adwords back in the day) when it was very new. It seemed like magic. I could appear in front of people when they were looking for my service. It helped me win new clients as a photographer but I wanted to learn more. I got obsessed with marketing and Seth Godin's permission marketing movement. No longer did marketers have to interrupt people's lives with nuisance ads. We could actually show them a solution to their problem exactly when they were looking for them. So began my marketing career.
I trained with the Chartered Institute of Marketing and also completed Google's own certifications. With these new skills, I started working with different companies on their Google Ads, analytics and websites. Having general wider knowledge comes in handy when working with smaller businesses.
Today, Google Ads management is my bread and butter. I manage PPC campaigns mostly for lead generation. I enjoy marketing medium and small businesses where my work can make a big difference to their growth.
Besides work you’ll find me spending time with my children, reading, learning, swimming and occasionally picking up a musical instrument.