Google Ads Case Study: 154% YoY Growth for Fashion Brand

We more than doubled the Google Ads revenue for our client between 2023 and 2024's peak season.

Marketing challenges

1. Grow sales during peak season without running any discounts.
2. The brand cannot remarketing audiences or customer lists. This is because Google sees their outfits in relation with religious beliefs. So all retargeting methods are not possible.

Approach

Use seasonal demand to fuel geographic expansions.

Anticipating high demand during the season, we analysed sales from all channels over the past years. We identified countries that brought sales and where conversion rates were higher than average.

Leveraging Google’s automation.

Where country targeting could be combined into one campaign, we grouped them to help Google’s machine learning get more conversion data per campaign.

We tweaked existing campaigns to allow more volume during the peak with daily adjustments to maximise profitability.

Results

Year on year difference between 2023 and 2024, on Google Ads.

• Revenue (conversion value) has more than doubled with 153.51% in relative growth.
• Return on ad spend (Conversion value / cost) up 33.36%
• Sales (conversions) up 147.87%